Profile

I am a marketing and communication specialist with considerable experience in the developing and implementation of effective strategies design to: increasing web traffic, acquiring new users, create engagement, convert leads, retain members and strengthening brand positioning.

My field experience encompasses science and innovation, health sciences, knowledge management, agriculture, high-performance computing, software development, and marketing and communication agencies.

My academic background includes a specialization in communication strategy and public relations in addition to a degree in English and Applied Linguistics. I have also completed various training courses in digital communications, sustainability, project management, social media marketing, SEM, infographics, WordPress, video editing, and branding.

My approach focuses on creating a compelling content strategy together with a integrated marketing and communication plan to drive traffic to the respective websites.

Through the development and implementation of SEM campaigns combined with digital PR and SEO strategies, I strive to boost organic and paid traffic, both online and offline. By identifying the right channels that resonate with your target audience, we can improve alignment with algorithms. This strategy enables us to enhance your online presence and reach, which can also lead to higher sales.